Web Development & Inbound Marketing Proposal
Dare 2 Share Ministries
Prepared by PIXL Designs
August 2016
Introduction
Dare 2 Share has been an active and consistent partner of PIXL Designs for more than three years. We are grateful for this partnership and look forward for the opportunity to serve D2S for another year.
In the past year, our team has had some significant changes and we’ve adopted some processes to help take our design, development, and overall digital marketing efforts to the next level. As a result, we’ve increased our rates across the board to reflect our expertise but have worked hard to still serve D2S at a reasonable cost to give back to the ministry.
Our goal inside this proposal is to highlight the areas we believe our team has contributed to the growth of Dare 2 Share and demonstrate some new areas of opportunities to do effective ministry work around the country and world through the D2S digital properties.
Thank you!
Joshua Brown
CEO, PIXL Designs
Why Choose PIXL Designs?
Two words: faith and passion. Our vision is to align ourselves and partner with companies like Dare 2 Share that are truly making a difference in the lives of others through meaningful connections, building relationships, and empowering success. We pursue this vision relentlessly. With more than a decade of experience working with nonprofits around the country, we understand the heartbeat of what makes a nonprofit thrive!
We believe in websites that are beautiful, functional, relational, and successful. We are passionate about simplicity and creativity and love working alongside the D2S team to help reach and equip youth leaders.
Four reasons we believe Dare 2 Share and PIXL Designs should continue growing their partnership:
1
2
3
4
Delivering the results you need
Here are some stats from Dare 2 Share and one of our YMCA clients:
40%
increase in landing page views
28%
lead conversion rate
20%
increase in web visitors
11%
of visitors converted to customers
YMCA of Greater Montgomery
The YMCA of Greater Montgomery is uniquely situated in an area rich with the civil rights movement. The Y has a presence in the community but largely serves underprivileged neighborhoods. We worked with the Y to take all their marketing efforts online and simplify their website while being more strategic in their program, membership, and donor communication. The results have been nothing short of astounding to see a Y that was trying to keep above the water grow into a budget surplus of $1 million, largely thanks to the website and digital marketing efforts!
Here are the latest KPIs that we measure for the YMCA of Greater Montgomery:
13%
increase in website visitors
11%
increase in ecommerce conversions
43.5%
increase in ecommerce program revenue
22%
increase in unique purchases
In the next section, we will detail out our approach to give you insight for how we plan to further our partnership with Dare 2 Share.
Main Site
Each month we conduct routine updates and maintenance on the main Dare2Share.org site. These projects are managed in Trello and include tasks assigned by D2S team and routine tasks created by PIXL for servers, DNS records, security updates, etc.
Monthly Work
30-40 hours
Subsites
PIXL manages and maintains the following subsites:
- Greg Stier’s Blog
- Habla de Cristo*
- Lead THE Cause
- Life in 6 Words
- Something Amazing
- Share 6 Campaign**
- Vida en 6 Palabras*
*New site not previously maintained or managed
**No longer active as a standalone site
Monthly Work
5-10 hours
Hosting
We currently host all D2S properties on WPEngine. These services include routine site backups and working with our managed hosting provider to cover outages, hacks, trojans, SPAM, blacklists, and any other server-related issues.
Monthly Work
3-4 hours
Research & Consulting
One of the keys to making a great partnership work is bringing new ideas to the table. At PIXL, we are committed to regularly brainstorming and sharing our best ideas. In addition, we serve as a brand advocate and raise questions and push back against assumptions in order to fuel growth online.
Each month we participate in Trello discussions, phone calls, and emails to help communicate the best ways Dare 2 Share can continue to be innovative and effective in reaching youth leaders and impacting youth culture.
Time & Hours
Sprint
2-3 weeks
Sprint analysis
1 week
Mid-Development Review*
1-2 weeks
This review ensures we close all gaps that may have surfaced with existing and new content.
Design & Build
The moment we’ve all been waiting for. Design and build is our favorite part of the process! We take all the research, data, information, goals, objectives, etc. and finally turn them into tangible components of a website. Our process is intentional and methodical. We require check-ins every two weeks and an option for an additional meeting in the off weeks to answer any questions and obtain feedback on our progress.
Here are the steps to our design process:
- Wireframes
- Visual Design
- Content Design
- Content Templates
We prefer to use real content for our designs and will start with the homepage to lock in our most necessary web page and drill down into the various content sections from there. Based on previous conversations, we should have a solid idea for what pages to showcase that will help drive the functionality we plan to build for that page or pathway.
Once the design is completed and approved to move forward, we will begin developing the site on a live staging server. This means you will be able to see and visit the site during development when we need feedback or testing, but Google will not be able to see it until we push it live.
This part of the process requires quite a bit of setup and includes:
- Servers & Hosting
- Prototype Build & Test
- Website Style Guide
- Technology Integrations
- Content Management Process
- Website Governance Plan
- Training
The prototype is the most important part of this process. This refers to the full development of the new website complete with all required functionality. PIXL Designs uses agile development which allows us to stay flexible for input through the development process. We may require client input during this part as we build out content templates, sidebar widgets, custom post types, and work with advanced custom fields. All of these items help create a website that is easy to input information that will dynamically create content on the website without the headache of manually organizing it. We will also build parts of the prototype into the WordPress Customizer which will allow any updates to be viewed on the website before publishing live.
As you can see, this list simplifies the process but contains significant work. We keep you in the loop every step of the way. The entire project will be managed in our project management system on Trello so you can see the timeline progression and ask any questions that arise. You may have noticed by now that we work in development sprints. This allows us to have focused time to build, iterate, and evaluate. We do this to avoid going too far down a path that requires a change in direction.
Time & Hours
Design
3-4 weeks
Development
4-6 weeks
Mid-Development Review
1-2 weeks
This review will confirm timeline and deliverables. Any scope and requirements changes based on functionality needs will be discussed at this time.
Launch & Evaluation
Every launch needs a good party without interruption and we make sure this happens. Once the site development is completed there are a significant number of items we checklist through to make sure the site is ready for prime time. From user testing to multi-device testing, our goal is to help you create a website with the least barrier to entry possible.
One feature we believe separates us from other companies during this part of the process is accessibility. We believe the disability community should have as much access to reading, hearing, watching, and experiencing a website as anyone else. We build in assistive learning and screen reading features to your site to make this possible, and we make sure your staff are trained to fully understand the importance of creating a website that works for everyone.
Here’s our list of items we complete during this stage of development:
- User Acceptance Testing (UAT)
- Live Servers & Hosting setup
- Content Revisions
- Documentation
- Analytics Implementation
- Accessibility Features
- Mobile / Responsive Tweaks
- Pre-Launch & Launch checklist
- Monitoring
- Post Launch Evaluation
- Google Webmaster Monitoring
Time & Hours
Sprint
2-3 weeks
Documentation Sprint
2-3 weeks
Documentation will be an ongoing part of the website. PIXL will create a comprehensive style guide that website users can refer to in order to build professional quality content on the site.
Scope & Cost
We estimate this project to fit well within the desired 4-6 months of development to launch. Listed below are three packages that reflect different levels of engagement that we believe will make your website successful.
Build
$15K deposit + $7.5K monthly*
- Discovery
- Audit
- Strategy & Goals
- Information Architecture
- Design & Build
- Launch & Evaluation
Grow
$20K despoit + $10K monthly**
- Discovery
- Audit
- Strategy & Goals
- Information Architecture
- Design & Build
- Launch & Evaluation
- Inbound Marketing
Accelerate
$25K deposit + 18K monthly**
- Discovery
- Audit
- Strategy & Goals
- Information Architecture
- Design & Build
- Launch & Evaluation
- Inbound Marketing
- Social Engagement Strategy
- Monthly Email Marketing
- Digital Donor Campaigns
- KPI Analytics Reporting
*Pricing for up to 6 months only. We require a minimum of $75 monthly thereafter for basic hosting services. Further maintenance needs would be discussed and terms set.
**Requires a minimum one-year contract.
Next Steps
All pricing listed above is an estimate based on time investment and the value we believe our team brings to the table. With more than a decade of experience working with nonprofits, we have a healthy track record of proven results. We have created the cost and development breakdowns above to help you understand where your potential investment will be used and how our process works.
The next step of the process for our company is to meet with YMCA of Northern Utah to create a clear understanding of the project scope complete with a contract outlining pricing, deliverables, and a comprehensive timeline.
If you would like to book a meeting to discuss this proposal and next steps, please do so below:
Our Team is Here For You
We are code ninjas, finance freaks, pixel perfects, pool cleaners, artists, cabbies, coffee snobs, stay-at-home moms, backwoods barbecuers, super nintendo addicts. The list goes on and on … and on. But most of all we absolutely love serving our clients!
Thank you for the consideration of our team for your project. We appreciate the chance to partner with the YMCA of Northern Utah.
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