Let the Momentum Carry You

Watching several athletes take tumbles in the Olympics lately has reminded me of something that is a rule in sports and business: let the momentum carry you.

When you take a tumble in sports you can’t tense up. You have to let the momentum carry you or you will otherwise get hurt. You have to be aware of your surroundings and how you are falling and let the momentum carry you. That’s the only way you can walk away from a fall without injury.

Momentum is a strange thing. On the one hand in business terms it defines you. On the other hand, you cannot manufacture it—you have to let it carry you. You can’t do momentum, you have to gain momentum. If you try to force momentum, you’ll only hurt yourself.

So as a freelance business we have learned to simply do what we do best and when momentum around a design, an idea or a project begins. Let is carry us forward to our destination.