UI In Freelance?

Lately I have been pondering the term UI – User Interface. The reason I have been doing so is I think it transcends Web design and computer graphics. Now UI is everywhere and is being redefined as how you interact with various ‘interfaces’ throughout your day. As a freelancer, my UI is how I interact with my clients and my artboard.

If I am trying to get my clients to buy into my services, but don’t have a portfolio to show off. Then I have bad UI.

If I am working on projects for my clients but don’t give them any timetables or progress reports. Then I have bad UI.

If I do really great work but don’t take the time to explain why I designed something in the way I did. Then I have bad UI.

It is essential as freelancers that we take the time to ask ourselves what experience we are designing for our clients. The beauty of Apple, DisneyWorld, and Southwest’s successes are defined in the experience you have using their products or services. Next week I’ll be sharing some of the practical things we have incorporated into our business to help it run efficiently and smoothly, while giving our clients a consistent experience. We aren’t perfect, but we have definitely recognized the need for a great experience. Then we have good UI.